Game to Eat



A tasty and healthy alternative to Lamb, Chicken, Beef or Pork

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Education is Essential - Videos

Chef Jose Souto at a Game-to-Eat cookery demo

The Game-to-Eat campaign’s film library was created in conjunction with










Journalists go stalking & shooting – November 2012

We are deerstalking and pheasant shooting in Sussex - and it is all for a good cause. The Countryside Alliance's Game To Eat campaign is showing food journalists from The Sunday Times and where game meat comes from.



A day’s grouse shooting with Lee Maycock – October 2012

Game chef Lee Maycock is on his first ever day on the moor in search of red grouse. He wants to find out why this bird isn't used more often in British cooking. He joins the Hancock family in Yorkshire where they're hosting a walked up grouse shooting day.




Lee Maycock’s game catering course - August 2011

Top chef Lee Maycock teaches the catering students of Hertford Regional College how to recognise and cook various game meats. Lee's enthusiasm is infectious. 
Game-to-Eat has invested more than £1.5 million in promoting game meat over the last 10 years. Since Game-to-Eat started in 2002, game sales have increased 92% and the market is now worth £75m (Mintel 2010). Last season the campaign promoted game to 55.6m people (it would have cost £1.1 million to achieve this through above-the-line advertising). These figures show an astonishing success story, but they only scratch the surface of what the campaign can achieve. Working with the trade to do demonstrations and workshops for catering students such as those featured in the film, and tastings for the public at shows, in supermarkets and at pubs, the campaign is hugely busy.










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